Selling Science

Download Selling Science PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Selling Science book now. This site is like a library, Use search box in the widget to get ebook that you want.

If the content Selling Science not Found or Blank , you must refresh this page manually.

Selling Science


Selling Science
DOWNLOAD
READ ONLINE

Download Selling Science PDF/ePub, Mobi eBooks by Click Download or Read Online button. Instant access to millions of titles from Our Library and it’s FREE to try! All books are in clear copy here, and all files are secure so don't worry about it.



Selling Science


Selling Science
DOWNLOAD
READ ONLINE


Author : Judge Steven
language : en
Publisher: World Scientific
Release Date : 2018-08-30

Selling Science written by Judge Steven and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-30 with Business & Economics categories.


Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan. The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy.

The Science Of Selling


The Science Of Selling
DOWNLOAD
READ ONLINE


Author : David Hoffeld
language : en
Publisher: Penguin
Release Date : 2016-11-15

The Science Of Selling written by David Hoffeld and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-15 with Business & Economics categories.


The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

Selling Science In The Age Of Newton


Selling Science In The Age Of Newton
DOWNLOAD
READ ONLINE


Author : Jeffrey R. Wigelsworth
language : en
Publisher: Routledge
Release Date : 2016-04-01

Selling Science In The Age Of Newton written by Jeffrey R. Wigelsworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Science categories.


Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.

Selling Science


Selling Science
DOWNLOAD
READ ONLINE


Author : Dorothy Nelkin
language : en
Publisher: W H Freeman & Company
Release Date : 1995

Selling Science written by Dorothy Nelkin and has been published by W H Freeman & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Communication in science. categories.


This text discusses how the media cover science and technology. This revised edition replaces cases with current ones. It features a revised analysis to reflect recent changes in the way science is reported, with more attention paid to coverage of scientific fraud, the split between highly critical and promotional treatment of science and the increased role of scientists in the media. The book also includes more coverage of television reporting of science.

Selling Science


Selling Science
DOWNLOAD
READ ONLINE


Author : Stephen E. Mawdsley
language : en
Publisher: Rutgers University Press
Release Date : 2016-08

Selling Science written by Stephen E. Mawdsley and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08 with Medical categories.


Today, when many parents seem reluctant to have their children vaccinated, even with long proven medications, the Salk vaccine trial, which enrolled millions of healthy children to test an unproven medical intervention, seems nothing short of astonishing. In Selling Science, medical historian Stephen E. Mawdsley recounts the untold story of the first large clinical trial to control polio using healthy children—55,000 healthy children—revealing how this long-forgotten incident cleared the path for Salk’s later trial. Mawdsley describes how, in the early 1950s, Dr. William Hammon and the National Foundation for Infantile Paralysis launched a pioneering medical experiment on a previously untried scale. Conducted on over 55,000 healthy children in Texas, Utah, Iowa, and Nebraska, this landmark study assessed the safety and effectiveness of a blood component, gamma globulin, to prevent paralytic polio. The value of the proposed experiment was questioned by many prominent health professionals as it harbored potential health risks, but as Mawdsley points out, compromise and coercion moved it forward. And though the trial returned dubious results, it was presented to the public as a triumph and used to justify a federally sanctioned mass immunization study on thousands of families between 1953 and 1954. Indeed, the concept, conduct, and outcome of the GG study were sold to health professionals, medical researchers, and the public at each stage. At a time when most Americans trusted scientists, their mutual encounter under the auspices of conquering disease was shaped by politics, marketing, and at times, deception. Drawing on oral history interviews, medical journals, newspapers, meeting minutes, and private institutional records, Selling Science sheds light on the ethics of scientific conduct, and on the power of marketing to shape public opinion about medical experimentation.

Scientific Selling


Scientific Selling
DOWNLOAD
READ ONLINE


Author : Nancy Martini
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-22

Scientific Selling written by Nancy Martini and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-22 with Business & Economics categories.


Sales managers have the most difficult job in the businessworld. They are responsible not just for revenue, but also for thehiring, coaching, training, and deployment of the employees whomust generate it. Before the advancements that inspired Scientific Selling,sales managers had few tools to help them succeed at thesedisparate yet essential tasks. Today, however, the scientificapproaches described in this book allow sales managers to moreeffectively measure, refine, and improve every aspect of the salesenvironment. Using easily-understood examples, graphics, charts, andexplanations, Scientific Selling describes how to: Predictably improve sales results. Attract and retain top sales performers. Sharply decrease employee turnover. Spend sales training dollars more wisely. Better target sales coaching efforts. Move into consultative selling more quickly. And much more. Scientific Selling features over a dozen case studiesillustrating exactly how scientific measurement and testing haveimproved sales performance within different kinds of sales groupsinside multiple industries.

Writing And Selling Science Fiction


Writing And Selling Science Fiction
DOWNLOAD
READ ONLINE


Author : Science Fiction Writers of America
language : en
Publisher: Writer's Digest Books
Release Date : 1982

Writing And Selling Science Fiction written by Science Fiction Writers of America and has been published by Writer's Digest Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Science fiction categories.